This decision from the High Court in Singapore, issued on November 23, 2022, illustrates the delicate balance a tribunal must undertake when assessing the similarity between two device marks. The High Court in Singapore set out the proper approach to understanding and applying the concepts of distinctiveness, and visual and conceptual similarity. VV Technology appealed […]
Tag: Conceptual similarity
Sociedad Anonima Damm v Hijos De Rivera, S.A. [2022] SGIPOS 6
The Applicant, Hijos de Rivera, S.A. and the Opponent, Sociedad Anonima Damm are beer producers based in Spain. Both parties co-exist in Spain, Europe and UK, but as they grew beyond those territories they began to get embroiled in disputes. The Opponent registered its word mark “ESTRELLA DAMM” (“Registered Mark”) in Singapore in 2011, beginning […]
Twitter, Inc. v. V V Technology Pte Ltd [2022] SGIPOS 4
A recent decision shows the importance of consumer perception of economic linkages to the likelihood of confusion inquiry. VV Technology Pte Ltd (the applicant) had already registered its mark for goods and services under other classes that overlapped with the opponent’s mark. The applicant then sought to register its mark under Class 42 for several services […]