From August 16-18, 2024, the Department of Intellectual Property Thailand (DIP), in partnership with various public and private sector organizations, hosted IP Fair 2024. This is an annual event to raise awareness about intellectual property (IP), bridge the gap between IP and the business world, and celebrate groundbreaking intellectual creations.
The theme for this year’s IP Fair is ‘The X Power: Innovative Excellence – Leading the Economy with Intellectual Property’. This event featured interactive exhibits, IP seminars, and networking opportunities, aimed at emphasizing the role of IP in driving economic development. Business matching sessions also provided avenues to explore new revenue opportunities and build partnerships to elevate Thailand’s innovation framework.
Focused on generating income through IP and building a supportive network of IP partners, this fair is projected to have an economic impact exceeding 100 million baht. This underscores its significance in Thailand’s business and innovation landscape. The event not only stimulated creativity but also demonstrated the impact of IP across various industries.
This year’s fair included several themed zones, each offering a unique experience for attendees. The Xtravaganza zone (IP Showcase) presented innovations from leading organizations across the country, while The Xciting zone (IP Activity) displayed artworks from Trendy Gallery and rare items from Designer Toy, showcasing the work of 11 artists. The Xperience forum offered a series of seminars and discussions led by IP experts, providing attendees with valuable insights on generating revenue through creativity and innovation.
The Xotic – GI Soft & Sweet zone offered a dessert tasting experience with over 21 GI (Geographical Indication) ingredients. Meanwhile, The IP x Local Market zone allowed visitors to purchase high-quality local products. The Xpert zone (IP Service) saw IP consultants providing guidance to attendees, and The Xchange zone (IP Business Matching) facilitated business pairings and negotiations to broaden trade opportunities. Lastly, The Xcellent zone (IP Champion) celebrated Thai entrepreneurs who have effectively utilized IP as a business tool.
Among the many highlights of the event, the seminars on trademarks, copyrights, patents, and other IP-related topics were particularly noteworthy and well-received by attendees. These sessions, conducted by business leaders, legal experts, and government officials, offered valuable insights into key issues including “Success Factors for New Product Development: The Power of Intellectual Property,” “Can Thai Patents Reach a Global Level?”, “The development and creation of Thai Webtoon identity on the global stage”, and “New Passport to the Global Market with IP”. These discussions provided attendees with practical knowledge and enhanced the understanding of how intellectual property can be used to drive innovation and business growth.
This fair presented innovative ideas and facilitated significant networking opportunities, contributing to its overall success. Participants expressed interest and are looking forward to the next IP Fair, anticipating more detailed discussions and new content that will further advance the development of intellectual property in Thailand.