Licensing refers to the renting or leasing of IP. It involves the regulation of the right to use given by the owner of the right (Licensor) to a licensed user (Licensee).
As multiple parties are involved, the licensing process must deliver a commercially workable agreement that safeguards the respective legal rights of the Licensor and Licensee. This includes:
- the nature and boundaries of use
- quality control
- audit inspection
- royalty examinations
How we can help:
- advice on the legal rights of Licensors and Licensees
- development of a commercially workable agreement
- management of the use of intellectual property such as patents, trademarks, copyright and industrial designs
Franchising is a method of conducting business where tried and proven methods are disclosed to a franchisee in exchange for recurring annual fees or payment, which is usually a percentage of the franchisee’s gross sales or gross profits.
Putting your brand up for franchise involves a certain degree of risk, particularly as it involves your trademarks and unique business operation. This means that franchisors always have specific IP issues to consider.
How we can help:
- pre-contract investigations
- relevant and crucial advice on franchise initiatives